China's Hwakwang (華光) Group Enters Korea with Esports Hotel Brand
China's esports hotel brand "Hwakwang (華光)" is entering the Korean market.
The Hwakwang Group plans to participate in partial equity investment and operations for 100 hotels across Korea, running the business under a co-CEO structure with the Korean side. Hwakwang Group Chairman Zhang Wenjian will personally take part in management, and the board of directors will be chaired by International Esports Promotion Institute (IESI) Chairperson Jeon Yeo-ok. The Korean co-CEO has been confirmed as Lee Jae-kyung (President of the Jeonnam Suncheon Association).
The Hwakwang esports hotel uses China's leading esports hotel brand logo, featuring a "space alien" character, and Director Lee Jeong-gil, President of the Gongju Association and Head of the Real Estate Division, is overseeing the selection of esports hotel sites.


















